Spotlight Headlines

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How can you attract a flood of new customers who put more money into your pocket without increasing your ad spend?

Create POWERFUL, ATTENTION-GETTING HEADLINES.

A compelling headline for your product ad is the centerpiece for pulling in more prospects, more customers and more profits per click. The right headline can increase your conversion rate (increase sales without increasing ad spend), decrease your ACoS and help you to scale your Amazon business faster.

PPC Entourage's Spotlight Headline Creator is your FREE personal swipe file that will help you to quickly create powerful headlines that attract more customers with less effort.

Simply choose a headline category, fill in the blanks, select your Call to Action.

Generic Headlines

Trust
Use these headlines to build trust and credibility with shoppers. Best used on products that have a solid base of customer reviews. If you have additional characters at the end you can add a call to action to see the impact it may have on clicks and sales.
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The pill organizer that seniors trust
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Dependable tires for all terrain and seasons
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Genuine olive oil imported from Italy
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Let us prioritize your privacy with Brand Product
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Keep your valuables secure with Brandname safe
Curiosity
Use these headlines to raise an eyebrow for potential customers. Giving them an inside look at what's great about your product will pull their attention.
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How we changed everyday driving
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Did you know our sunscreen is waterproof?
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You won’t believe the power of our weed whacker
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Find out why our customers love our makeup kit
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Check out how we reinvented our microfiber tents
News
Use these headlines to promote a feature of a product that you want to focus on. Best used on products with a solidified number of positive reviews.
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Introducing our latest waterproof case
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The all new stainless steel 5 blade razor
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Now with 20% more power, the Brand drill
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The latest, most powerful drill we’ve ever made
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At last, your days of dry skin are over
Call to Action - CTA
Can be used as a stand alone headline or added to the end of any headline to impact shopper behavior.
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Your pet is going to love our new tunnels. Buy Now
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The perfect gift this holiday season. Save Now
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Clean your skin without irritation. Learn More
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Keep your garden blooming this summer. Read More
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Latest addition to our Brandname family. View More
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Grab your camping gear before summer. Explore More
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Get rid of your pest problem with Brand Solution
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Take control of digital life with our smart watch
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Start your new year with our Brand Detox Tea)
Brand Awareness
Use these headlines to not only to promote your brand, but to reach out to potential customers to let them know about your passion for your product line and what you want to be recognized as.
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The brand new tent from Brandname
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Brandname, the name pet owners trust
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When it comes to power tools you can rely on Brand
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Brand, dedicated to keep your family & home safe
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Brandname paves the way to achieve your goals

Specific Headlines

Benefit
Use these headlines to promote a strong suit your product delivers. What makes your product stand out from the rest is key.
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Walk your way to a stronger, healthier you
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Now you can have home security without hassle
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See how easily you can be a pro fisher
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A simple way to clean that works for any surface
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Get rid of mosquitoes once and for all
How to
Use these headlines to catch the potential buyers attention. Give them a reason to make their lives easier or more productive by purchasing your product.
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How to build a shed you can be proud of)
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How to take the headache out of cleaning gutters
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How to turn your house into a smart home
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How to make the perfect cake with Brand mixer
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How to use remote start to stay warm this winter
Self Interest
Use these headlines to give potential customers an outlet on their every day issues. Solving the problems with day to day tasks is a compelling way to attract customers.
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Never worry about leaving your door unlocked again
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Be the first one to change the way you diet
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Simplify your morning routine with our toiletries
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Create time for yourself with our digital planner
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Be a pro chef with our stainless steel grill
Product Line Brand
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What you already love, in spray form by Brand
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Please welcome the floatable sunglasses by Brand
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We are excited to introduce our new sweatbands
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We are thrilled to welcome Brand 64oz water bottle
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Our family just got bigger with our smart locks
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Say hello to the all new waterproof thermometer
Christmas
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3 perfect skin care gifts. Shop Now
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Give your love the gift she really deserves
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The picture frame that lasts a lifetime. Save Now
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Santa asked us to give a huge sale. We delivered
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How Brandname saved Christmas. Explore More
4th of July (independence day)
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Enjoy the fireworks with Brandname loungechair
Black Friday
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Early Black Friday sale from Brandname. Shop Now
Easter
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Easter hunt is over. Explore our kitchen utensils
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Want an egg-cellent sale? Shop Now
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Huge sales on our party favors this Easter
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Our Easter egg surprise. Huge sales
New Years
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Start fresh with our facemask in 2019. Shop Now
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Must-have meal prep containers in 2019
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Jumpstart January with Brand vitamins
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Leap forward with Brand running shoes this year
Halloween
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Early Halloween sales for our gift baskets
Thanksgiving
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Happy Thanksgiving. From us to you, 50% off
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Give thanks with Brand meat thermometer
St. Patrick's Day
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You don’t need luck to save on our grill tools
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Brandname is your garden’s pot of gold
Mother's Day
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Our vanities are the perfect gift for all moms
Father's Day
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When in doubt, get our car kit for dad. Shop Now
Labor Day
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Brandname Labor Day sale. Shop Now
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Celebrate Labor Day weekend with Brandname

Product Display Ads

Any of the above headlines can be used for product display ads but you may also find these headlines very helpful. The goal of these ads are to drive shoppers away from the current detail page they are shopping on and get them to click and purchase your product. You can do this by highlighting the specific benefits of your product or why they might also need your product while shopping for another product is helpful.
Ours is better
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The only cat litter liners that won’t rip or tear
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The carpet cleaner that actually works
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with 20% more power, the Brand drill
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The athletes choice when it comes to training
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Our new and improved charcoal grill
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Brand name. Exceeding your expectations every single day
Complementary Products
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The perfect complement to your BBQ grill set
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Don’t forget your sunscreen with your purchase
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Our biggest sale yet. Shop Now
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Complete your set with the nose trimmer from Brand
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The must have for any patio this summer. Shop Now