Watch how our clients respond to our services
End wasteful ad spend & decrease your cost per sale
Scale profitable ads without hurting results
Discover & implement more profitable keywords
Optimize bids & budgets to achieve the highest profitability
Your Ad Campaigns are Leaking Money. Entourage Management Services Will Fix This.
See a couple of examples of how our results-driven, proven strategies deliver higher profits for our clients.
What You Get With Our Management Services
The process we will use to keep your ads profitable and consistently improving.
We will audit & optimize your existing PPC campaigns
We will review, optimize, and expand upon your existing PPC campaigns to ensure that we keep only the best of what is already in place while eliminating pre-existing wasteful ad spend.
audit your listings
Ad campaigns are only as good as your product listings. We will review your listings and make recommendations to improve your conversions before expanding any more on your ad campaigns.
We will perform
ongoing campaign optimization
Ongoing optimization is the key to lower average cost of sales (ACoS) and higher ROIs. We’ll optimize your bids and budgets to ensure you’re spending every ad dollar wisely, and perform ongoing search term optimization to locate and remove unprofitable terms.
We will do
keyword research & expansion
We’ll use a variety of resources to determine the hottest keywords for your products, along with competitor analysis, reverse ASIN searches, and more. Then we will use this valuable data to expand your keywords so you can attract additional buyers for your products.
We will expand
your search terms
We will research the profitable search terms buried deep within your campaigns to discover which search terms are connecting with your prospects. We’ll then convert this low hanging fruit into keywords and begin bidding on them.
Perfect and Simple Solutions
What You Can Expect From Entourage Management Services
Effective Sponsored Products management involves careful, painstaking work because every niche and product is unique in its own way and requires a custom tailored approach.
- A customized strategy to be developed for you by your account manager.
- An individualized timeline for demonstrated results for realistic improvement expectations.
- A detailed progress report each month that identifies key performance metrics and gives you an easily understandable rundown of how your account is doing.
- While we’re the PPC experts, you’re the expert in your product/niche so you can expect active collaboration in areas beyond the scope of management procedures for maximal results.
1 - 4 Weeks
We analyze your existing listing(s) and campaign(s) and fill in advertising gaps with the appropriate campaigns and ad groups (there may be initial spikes and dips in your numbers in any research period).
4 - 8 Weeks
We carefully monitor adjustments made to address any initial problems, scale best performing areas while optimizing bids, budgets, and keywords.
8 - 12 Weeks
This marks the completion of the research phase. We continue tweaking strategies to ensure the best ROI (adaptation to market trends) and apply further stabilization (month-to-month growth numbers identified).
How many SKU’s would you like us to manage?
How much do I need?
- Audits of Your Current PPC Campaigns
- Campaign Optimization
- Search Term Expansion
- Listing Audit & Recommendation
- Keyword Research & Expansion
How Do I Qualify?
In evaluating if your product(s) qualifies for full management by our expert team, please keep the following criteria in mind:
- To qualify for a management services account, your product(s) must have a minimum of 10 reviews
- Product(s) for consideration for management services should have few (if any) bad reviews
- Both of these criteria must be given careful consideration before investing in our EMS program because they impact a) conversion rates, b) ACoS (higher) and c) overall results
- An open PPC Entourage software account for the duration of your service. If you don’t yet have a PPC Entourage account, please sign up and integrate your account with Amazon before applying for Management Services. Discounts are available on software accounts for Management Services members.