For this example we will be using a product: Coffee cup lids for to go cups (paper cup) & here are some ways you can find keywords to use in your Research Campaign. We will explain how to use various sources (Amazon, Helium 10, and Viral Launch) to find keyword data. We’ll conclude with instructions on using negative phrases and auto campaign data during the research phase and beyond.
Let’s start with how to use Amazon itself for research purposes.
One method of finding keywords is by looking at the category & subcategory your product is in. Amazon’s categories are located on the left hand side. Continue to browse the sub categories until you have pin pointed the exact sub category your product is in:
First – Select the Main Category your product is in. This example we are in Health & Household & Baby
Second – Select the Main Sub category your product is in. We are in Heath & Household
Third – Select the next Sub category to narrow your search your product is in. We are in Paper & Plastic.
Lastly – Select the final Sub category to pinpoint where your product is listed in. We are in Disposable Drinkware.
Our example brings us to :
Health & Household > Household Supplies > Paper & Plastic > Disposable Drinkware
Home & Kitchen > Kitchen & Dining > Food Service Equipment & Supplies > Disposables > Disposable Drinkware
(You can also get further information regarding category from your competitors)
After reviewing these 2 categories, we can determine that we can use the words “Paper” & “Disposable” in our keyword research since these 2 features explain our product.
The other method is letting the Amazon search bar help you in finding keywords. Search for your product in the most accurate but shortest search term possible, and allow Amazon to bring up autofill suggestions. Our example is Coffee Cup Lids. The autofill suggestions brings up various searches that we can use as keywords in our research campaign. In this example, our lids do cover 10 oz coffee cups, we can use 10 oz in our keyword research. However, the lids are for paper coffee cups, so we will take a note of the word “Styrofoam” to be used as a negative keyword in our Research campaign since our product is not for styrofoam cups. Please refer to our Negative Keywords Section for a full breakdown on how you can use keywords you find as negative phrases & exacts.