When Amazon sellers are shopping around for PPC management, one of the biggest factors in their decision is the pricing model.
Amazon agencies using some form of “percentage of ad spend” model has become more and more common, but this tends to leave sellers wondering…
Agencies use this model for a variety of reasons. Entourage Management Services, for example, uses a percentage of ad spend model because:
Using Entourage’s Amazon advertising management service as an example, you can see that clients can easily know every month what their bill is going to be without having to worry about unexpected fees or haggling.
When considering working with an agency that works based off of a percentage of ad spend, many sellers are concerned about the agency “jacking up” ad spend just so that they make more money.
While some agencies do this, those agencies don’t hold onto clients for very long.
Account Managers at Entourage Management Services, for example, maintain clear outlines of client budgets and goals. These are discussed on regular meetings with clients to ensure everyone is on the same page.
The goal of Entourage Management Services is always to work with brands over an extended period of time. Overspending or ignoring a client’s budget would be a surefire way to ensure our relationship ends prematurely. It isn’t in anyone’s interest to go beyond a client’s stated budget.
Before outsourcing your Amazon advertising, consider asking these 4 questions.
Once you’ve decided that working with an Amazon PPC agency is for you, the best way you can figure out if they are the right fit for your needs is to schedule at least one exploratory call.
Exploratory calls are a great way to ask questions and to discuss your brand’s unique needs.
On these calls, pay attention to things like:
Any agency hoping to take on the responsibility of managing your advertising should be willing to do an unlimited number of exploratory calls with you.
Entourage: Software to Scale Amazon Ads and Results Driven Management.