Amazon sellers looking for a simple, free guide on Amazon advertising can now access Entourage’s Playbook Series for advertising on Amazon.
The Entourage Playbook Series is a downloadable PDF containing 28 done-for-you Amazon advertising campaigns.
The Playbook Series includes step by step video instructions for every campaign, guided by Entourage founder Mike Zagare.
It is designed to simplify the entire process of creating successful Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
The Playbook Series is a simple instructional guide on how to set up 28 unique Amazon campaigns.
Entourage’s Playbook Series for Amazon ads contains 28 campaigns across the three main ad types:
The Playbook Series is designed to be easily accessible to sellers of every level (even sellers new to Amazon advertising). As long as you’re enrolled in Brand Registry, you can use every single campaign discussed in the Playbook.
Each campaign has its own section, outlining how to set it up (down to every last option). There will also be a link to a corresponding video, in which Mike will personally walk you through the campaign strategy.
The Playbook Series can be used in a variety of ways; how you use it depends on:
The Customer Buying Cycle (or “Customer Journey”) is a time-tested marketing principle. It breaks down the psychology of every step a shopper takes in their journey towards making a purchase.
The Customer Buying Cycle has been proven, time and again, to be an effective way to design a marketing strategy – especially for ecommerce shoppers like Amazon customers.
In the Playbook Series, we’ll give you a “CBC 101” so you can understand this concept, and then build an Amazon advertising strategy based upon it.
Entourage’s Playbook Series is designed as your playbook for creating the various ads you’ll need to build a successful marketing strategy.
The Playbook is all about the build – which campaigns, why, and when. It is not meant as a resource for how to perform ongoing optimization on your campaigns.
For guidance on ongoing optimization strategies, consider checking out the free Entourage Blueprint Series.
You can download Entourage’s Playbook Series, totally free, by clicking here or the button below.
We’ll ask for your name and e-mail address. Then, click the big yellow button and the Playbook is yours.
After downloading, you get a series of 5 emails, which will give you more information on Amazon advertising strategies. We’ll never spam you, and you can opt out any time.
Ready to download the Entourage Playbook Series? Click here. If, for some reason, implementing the Playbook Series doesn’t give you a clear roadmap for successful Amazon ads, we’ll even schedule a free strategy call with you to figure out why.