The Four U’s for Crafting Sponsored Brands Headlines that Generate More Sales

The Four U’s for Crafting Sponsored Brands Headlines that Generate More Sales
December 19, 2019

In this post, I’m going to share with you the Four U’s for Crafting Enticing Headlines when using Sponsored Brand Ads.

  1. Your headline should be Unique. (Craft a headline that stands apart from those of your competitors). [snow shovel – ‘The snow isn’t going to shovel itself!’]
  2. Your headline should be Ultra Specific. (Specificity = the search term that shoppers are using is included in your headline).
  3. Your headline should convey a sense of Urgency. (Urgency = a strong call to action like “buy now!”).
  4. Your headline should be Useful. (Provide insights as to how your product will solve a problem or fulfill a desire – show shoppers how they will benefit from buying your product).


Here are some useful tips:

  • A great way to fashion your headlines is to mine words from the comments left by your customers’ reviews of your products. Keep in mind that customer reviews usually contain at least three of the U’s within them (unique, ultra-specific and useful).


  • Dive into the Search Term report, which will give you (unique & ultra-specific) information on all of the terms connected to a sale {with a decent ACoS}. Go to Entourage Campaign Expansion Search Term Expansion.


  • Use the Copy, Rinse and Repeat technique. Start with your best headline, copy it, then cull the search terms that have led to sales (ultra-specific) and insert them into the copied headline to create a ‘new,’ targeted-keywords-rich, headline.  (If you need an additional assist, please use our free Entourage Spotlight Headline Creator tool).


Using the Four U’s is something every Amazon seller should do if they wish to create magnetic headlines that generate more sales when using Sponsored Brand Ads.




See how the all new Entourage 3.0 tool can help you lower your ACOS and drive more Amazon sales in MINUTES not hours.

  • Automation that WORKS!
  • Simple and easy to understand reporting!
  • Guided tutorials from Mike that help you save money!
Sign Up Today and Try Entourage 3.0 FREE!

About Mike Zagare

He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.

entourage series

Get More Love (and Profits) from Your Amazon Ads

Sign up and receive 30 advertising tips in 30 days.