Virtual bundles are an amazing opportunity to generate revenue and cross promote products. However, they aren’t available to everyone, and not all ad types work with them. Read on to explore if Virtual Bundles are right for you.
Virtual Product Bundles allow FBA brand owners to bundle two to five complementary products to be purchased together from a single listing. Unlike normal product bundles, “virtual” bundles don’t require sellers to send items to Amazon pre packaged together.
Amazon has strict guidelines for Virtual Bundle eligibility.
One of the biggest and most obvious advantages to Virtual Bundles is that they allow you to sell your products together without having to send specialized shipments of pre packaged products.
This is a major marketing opportunity for brands – using Brand Analytics, you can determine which products sell best together and create a simple and easy way for customers to purchase multiple items from you.
Virtual Bundles also appear on Product Detail Pages, giving your products more real estate on your listing.
The only drawback of using Virtual Bundles is that you can only advertise them via Sponsored Brands. Sponsored Products ads do not currently work with bundles.
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