If I Have The Same Keyword In An Ad Group Twice, Will I Be Double Charged?

If I Have The Same Keyword In An Ad Group Twice, Will I Be Double Charged?
March 24, 2021
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As Amazon’s rules and algorithms have changed so much over the years, there is sometimes confusion on exactly how the auction process works when setting up ads.

Duplicate keywords were once a major issue for sellers using Sponsored Products, but Amazon has made changes that are supposed to alleviate those problems. This leads many Amazon sellers to wonder…


If I Have The Same Keyword In An Amazon Ad Group Twice, Will I Be Double Charged? 

The short answer is… No, you will only be charged once per click. 

However – it is important to remember to have different bid prices for the same keyword if it exists in multiple match types in the same campaign.

Amazon has released clear guidelines on the matter, which state:


“Keywords don’t compete against each other…If you advertise the same product with the same keywords across multiple campaigns, your ads won’t perform better or worse.”


For a more detailed play by play of Amazon’s keyword guidelines, click to read our article, Amazon Keyword Targeting Best Practices.


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About Mike Zagare

He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.

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