Creative assets are typically digital files that are used to build creative marketing campaigns. They are the files that generate the creatives in a seller’s ads, such as images files and other media files. A creative is the content shoppers view. Assets are the files that make up the creative. Creative assets are linked to marketing because they advertise to target audiences.
Amazon Creative Assets allows sellers to upload, store and organize files in one location for use across Amazon advertising. Once loaded into Creative Assets and submitted to Amazon, they can be reviewed to ensure that the content is compliant with their ad content policy.
This benefits sellers because when it’s time to create a new ad campaign, or edit the content within their Stores, the time lag between pre-approval and task completion is eliminated. Sellers save valuable time by utilizing assets that have already gone through moderation.
Amazon Creative Assets permits sellers to easily filter and locate previously used assets like custom images from older Sponsored Brands campaigns to use in new ads, or to replace outdated images in current campaigns.
However, the videos that a seller has previously used will not be located in this area.
During the uploading of assets, there are four principal ways for a seller to organize and keep track of their creatives:
Sellers also have the ability to apply filters to their asset searches. They can filter a search by:
Shoppers often judge the quality of a brand (and its products), by the quality of its creatives. Therefore, sellers should always strive to use high-quality assets to demonstrate that their brand is synonymous with having high standards of quality, which differentiates their brand from other products on Amazon.
Follow these guidelines for assembling quality creatives/content.
While Sponsored Products campaigns help conversion, Sponsored Brands campaigns help brand discovery and brand loyalty. A brand’s images should focus on how its products add value in real life.
Custom images allow sellers to include compelling images that represent their products or brand in context or a lifestyle setting in their ads.
Images must not contradict the landing page and must be of high resolution and quality and aesthetically pleasing.
Images must not:
Amazon realizes sellers are always seeking new ways to stay organized and save time. The Creative Assets new tool will permit sellers to instantly and effortlessly locate images that have been previously approved to use in new campaigns, or to tweak older ones.
Hopefully, in the near future, Creative Assets will expand to include giving sellers the ability to store and access custom images, headlines and videos, thus helping to remove any lingering barriers to scaling their Amazon businesses.
Creative Assets is a major step in the right direction, but if you need additional help to fine-tune your Amazon advertising and to ethically scale your business, contact our Management Services team today. These Amazon advertising experts can work with you to create custom headlines and other assets that will place your products centerstage with audiences that are eager to purchase them.
Entourage: Software to Scale Amazon Ads and Results Driven Management.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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