PPC management agencies help their clients maximize ROI from paid advertising by creating and optimizing campaigns, showing the right ads to the right people at the right time, and providing insights for data-driven decisions.
Sometimes however, this process can be difficult when clients are reluctant to follow the advice from the agency team that they’ve hired.
This blog will explore why this may occur and will present what to do when a client fails to heed agency recommendations.
The first step in understanding why a client may be noncompliant is to look back upon why clients hire an agency in the first place. Elite sellers and brands who don’t have the time to manage and monitor their own PPC campaigns often turn to PPC management agencies for help.
Because agencies maintain a singular focus on advertising, they are often better equipped with the tools and knowledge required to maximize ROI, target more relevant audiences, and make more advanced strategic decisions.
Additionally, they can help their clients stay on top of their competition by monitoring and improving campaigns, as well as leveraging the right platforms and channels to increase brand visibility.
There is always a reason or reasons why a client is responding in a non-compliant manner.
Agency account managers should seek to understand the client’s perspective and the motivations behind their behavior, rather than viewing their behavior as simply ‘resistance’. Managers should instead strive to see it for what it truly is.
Once the agency has gained an insight into the client’s point of view, they can work to bridge the gap between their hesitancy and the advice being offered by the agency.
Having the right strategies in place to deal with challenging clients who are unresponsive to advice is critical for agencies. Without these strategies, there can be delays, disputes, and significant difficulty in achieving advertising objectives.
To ensure successful results, it is essential to take the right approach.
If the client is still not open to listening to the agency’s perspective, the agency should be ready to compromise.
This may involve modifying the timeline or budget, or finding an alternate solution that takes the client’s ideas into account. It’s important to ensure that the compromise is fair for both parties, and that it won’t significantly impact the success of the campaign.
When working with clients, it is essential to remember that they are the ones paying and their ideas should never be dismissed or disregarded. The agency should always approach the client with respect and be open to hearing their opinions and ideas.
Every PPC management agency has its own approach to account management. For instance, some may focus on one platform such as Amazon Ads or Facebook, while others may manage ads across multiple platforms.
Also, some agencies may be more hands-on with account management, while others may rely heavily on the machine learning capabilities of the platform to make changes and optimize the account.
Regardless of what strategies and tactics are employed by a particular agency, it’s important that they remember that with successful communication on both sides, a successful campaign can be achieved if both parties are willing to collaborate.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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