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How Do I Run Video Ads on Amazon?

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How Do I Run Video Ads on Amazon?
July 19, 2021
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Video ads are some of the highest converting types of advertising on Amazon. Video ads aren’t available to anyone, and ads must meet very specific requirements in order to be accepted by Amazon.

In this blog, we’ll be focusing on the most popular type of video ad, which is available via Sponsored Brands. There is an alternative type of video ad available via Amazon DSP, which is a separate platform from what most Amazon sellers are using. As such, DSP video ads are not included in this post. For more on DSP, read this article.

Can You Run Video Ads on Amazon?

Absolutely! In order to do so, you need to have access to Sponsored Brands ads through Brand Registry.

If you’re not enrolled in Brand Registry, or need a 101 on getting the most out of the program, read this blog on everything you need to know about Brand Registry.

Once you have Brand Registry, you will then have access to Sponsored Brands when creating new Amazon ads.

Once you begin the process of creating a new Sponsored Brands ad, you’ll see the option to create a Sponsored Brands Video ad (SB+V).

Why Don’t I See The Option To Create Video Ads on Amazon?

If you don’t see this option, you either do not have Brand Registry or you have not tried to create a Sponsored Brands ad. Remember, video ads are a type of Sponsored Brands ad, so you’ll have to access SB to see options for SB+V.

What Should The Specs Be on My Amazon Video Ad?

As per Amazon, the requirements for Sponsored Brands Video Ads are as follows:

Duration

Between 6 and 45 seconds (30 secs or less highly recommended)

Dimensions

1920 x 1080px, 1280 x 720px or 3840 x 2160px

Size

Less than 500MB

Format

.MP4 or .MOV

Aspect Ratio

16:9

Video Codec

H.264 or H.265

Profile

Main or Baseline

Frame Rate

23.976fps, 24fps, 25fps, 29.97fps, 29.98fps, or 30fps

Bitrate

Minimum 1 Mbps

Scan Type

Progressive

Audio codec

PCM, AAC, or MP3

Audio Format

Stereo or mono

Audio Bitrate

Minimum 96 kbps

Audio Sample Rate

Minimum 44.1khz

Letterboxing or pillarboxing

Videos must not have black bars on any side of the video content

Misc: No blank or black frames at the start or end of videos.

 

Source: Amazon Ad Specs, Sponsored Brands.

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About Mike Zagare

He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.

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