Everyone gets a bad review now and then. The best product in the world could arrive damaged through no fault of the seller, and boom. 1 Star.
Some things are out of your control as an Amazon seller, but there are actionable ways to reduce bad reviews, and as importantly, there is a right and wrong way to handle the bad reviews you receive.
If you have not yet done so, check out Part 1 of this series on Amazon Reviews.
If you have a great product, but you’re confused as to why you’re getting bad reviews and ratings on Amazon, it may be time to revisit your listing copy.
If there are no problems with the product itself, you may be dealing with an issue of confusion or misconceptions about the product. When a customer receives an item and it is not what they expected, you’re on the fast track to getting 1 star and a complaint.
If someone feels the product isn’t as it was described on the listing, take a hard look at your title, bullets, and A+ content. Look for any areas that might lack clarity or lead to confusion.
Add product dimensions to your listing so people know exact sizes, and show real photos of your product in use as opposed to Photoshopped stock images.
Read through your reviews and frequently asked questions, and then rework your bullet point and A+ copy to directly speak to these concerns.
If you’ve got a product that is breaking easily or is in some way truly flawed, try to remember that product complaints aren’t an attack on you as a person. Set any ego aside and, if necessary, improve your product.
If you need help managing the day to day of your Amazon advertising, schedule a free exploratory call with Entourage Management Services. Our expert team will develop and implement a unique advertising strategy specific to your brand’s needs.
Entourage: Software to Scale Amazon Ads and Results Driven Management.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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