How Do I Advertise a Product Bundle on Amazon?

How Do I Advertise a Product Bundle on Amazon?
November 18, 2020
Product Bundle

Creating a Virtual Bundle has become an increasingly important way to generate revenue and improve scalability for Amazon sellers.


However, simply creating a bundle isn’t enough. You need to know how to properly show existing customers, as well as potential new customers, what bundles you have available.


Many sellers try to create a Sponsored Products campaign for their bundle, only to find that this option is unavailable, leaving them to wonder…


How do I run PPC for a product bundle?


1. Make The Right Bundle

First, make sure that you’ve created the best virtual product bundle possible. When creating bundles, you’ll want to make your decisions based on the best data available to you so you know what your customers actually want to buy bundled together.


Head over to Brand Analytics and go to Market Basket Analysis. Go to Display “My products only.” This will show you which combinations of products have been selected by your customers and the top combinations chosen. 

2. Choose The Right Type of Advertising

Once your bundle is created and live, you may now run PPC. 


You’ll want to run Sponsored Brands and Sponsored Display ads for your bundles. 


When creating your campaigns, remember to think about what kind of customer you’re planning to target with each ad. Using Sponsored Brands to send traffic to your bundle is a great way to get exposure to new customers. Sponsored Display has functionality that will allow you to focus more on existing customers.


If you need an excellent, well planned strategy for cross selling products and scaling your revenue generation, consider working with our team of experts at Entourage Management Services.


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About Mike Zagare

He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.

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