Creating a Virtual Bundle has become an increasingly important way to generate revenue and improve scalability for Amazon sellers.
However, simply creating a bundle isn’t enough. You need to know how to properly show existing customers, as well as potential new customers, what bundles you have available.
Many sellers try to create a Sponsored Products campaign for their bundle, only to find that this option is unavailable, leaving them to wonder…
How do I run PPC for a product bundle?
1. Make The Right Bundle
First, make sure that you’ve created the best virtual product bundle possible. When creating bundles, you’ll want to make your decisions based on the best data available to you so you know what your customers actually want to buy bundled together.
Head over to Brand Analytics and go to Market Basket Analysis. Go to Display “My products only.” This will show you which combinations of products have been selected by your customers and the top combinations chosen.
2. Choose The Right Type of Advertising
Once your bundle is created and live, you may now run PPC.
You’ll want to run Sponsored Brands and Sponsored Display ads for your bundles.
When creating your campaigns, remember to think about what kind of customer you’re planning to target with each ad. Using Sponsored Brands to send traffic to your bundle is a great way to get exposure to new customers. Sponsored Display has functionality that will allow you to focus more on existing customers.
If you need an excellent, well planned strategy for cross selling products and scaling your revenue generation, consider working with our team of experts at Entourage Management Services.
Entourage can manage all aspects of your Amazon advertising, creating and implementing a winning strategy to help your brand become a household name.
Entourage: Software to Scale Amazon Ads and Results Driven Management.
Michael Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage.
Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.
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