Managing Amazon ads can be time consuming and labor intensive. If you don’t know what you’re doing, it can be a nightmare to figure out. Even if you’re well-versed in all things Amazon PPC, optimizing all of your Amazon campaigns can take forever.
This leads sellers from every category, at every level to ask:
How long should I spend managing my Amazon ads?
How do I save time on Amazon PPC?
With so many factors (your budget, your goals, your niche, etc.), it’s impossible to give an exact amount of time every seller should spend.
The common factor is: you should spend as little time possible making adjustments to improve basic performance.
The majority of your advertising management time should be spent on more advanced advertising tactics (such as targeting based on the Customer Buying Cycle), not worrying about ACoS getting out of hand.
Further, the majority of your time in general should not be spent worrying about Amazon ads. As an entrepreneur, you should never be held hostage by the amount of time it takes to adjust bids or add negative keywords.
So, if you should be spending as little time as possible on basic optimization, then…
The first step in reducing time spent on Amazon ads is to set up automation, such as Entourage’s Auto Pilot tool, to handle the basic tasks for you.
Use automation rules to adjust bid prices, dayparting, and even adding unprofitable search terms as negative keywords.
When setting up your automation rules, remember to be cautious – you can always be more aggressive when optimizing manually later.
That brings us to manual optimization: forget about optimizing on an individual campaign level. The majority of your optimization can be done in bulk, using tools like Entourage’s Bulk Optimizer.
Simply select all campaigns, all ad groups, and then filter your data based on what you’re looking to accomplish. Use bulk optimization to find all search terms with many clicks and no sales, your lowest CTR targets, and more. You can then clean up campaigns all at once, saving hours on advertising management.
The fastest way to free up your time from the grind of managing your Amazon advertising is to work with a reputable Amazon advertising agency, such as Entourage Management Services.
Entourage Management Services understands that your brand is multifaceted. We use a holistic approach to managing advertising, carefully evaluating the overall health and potential of your account, in order to develop an effective, results-driven strategy designed to grow your business.
To learn more about Entourage Management Services, click here.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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