Optimizing Your PPC Campaigns: 8 Building Blocks for a Strong Foundation

September 30, 2020Mike ZagareAmazon Business, Amazon PPC, Sponsored Ads

Optimizing your PPC campaigns starts with having a strong foundation to build upon. If you don’t have a strong foundation, it’s very difficult to build anything of value. This is especially true when […]

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Amazon Advertising Basics for Beginners

September 22, 2020September 22, 2020Mike ZagareAmazon PPC, Sponsored Ads

Everyday, Amazon welcomes hundreds of new sellers to its global ranks, drawn by the many benefits that the platform offers. Those new sellers have joined because advertising on Amazon enables them to: reach […]

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Three Core Fundamentals of Amazon Advertising

September 16, 2020September 16, 2020Mike ZagareAmazon PPC, Sponsored Ads

Successful Amazon businesses are built upon the bedrock of having a basic understanding of how Amazon advertising works and the best practices for getting the maximum results from it. However, for a large […]

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Amazon Case Study: Sponsored Brands Product Targeting with Mike of PPC Entourage

January 30, 2020Mike ZagareAmazon PPC, Sponsored Ads

While Sponsored Brands Product Targeting (product targeting vs. keyword targeting) may still be in beta, the E Team and I conducted a case study of this feature in order to provide you […]

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Creating Holiday Campaigns Using Amazon Sponsored Brands

November 26, 2019November 26, 2019Mike ZagareAmazon ACoS, Amazon Business, Amazon PPC, Seller Central, Sponsored Ads

Hey Entouragers, It’s game time… Black Friday has arrived, and Cyber Monday is just around the proverbial corner. In this blog post and the video below, I’m going to lay out a Holiday […]

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New Features in Amazon Sponsored Ads, November – December 2019.

November 26, 2019November 26, 2019Mike ZagareAmazon ACoS, Amazon Business, Amazon PPC, Seller Central, Sponsored Ads

Hey Everyone! Amazon has released a ton of cool new features for various Sponsored Ad types, and I’ve broken them down in this video. If you have any questions, leave a comment and […]

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Case Study: Amazon Product Targeting on Non Prime Eligible Products

November 19, 2019Mike ZagareAmazon PPC, Sponsored Ads

Hey everyone, We’ve got a new Case Study for you, this time diving into Product Targeting, specifically using refinements to target Non-Prime Eligible products with 0-5 stars. My team of expert account […]

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Case Study – Amazon’s ‘Optimize Your Ad’ Feature (Sponsored Brand Campaigns)

October 23, 2019October 23, 2019Mike ZagareAmazon PPC, Sponsored Ads, Uncategorized

Greetings Entouragers, As part of our modus operandi for realizing the highest ROI’s in the shortest reasonable time for our Management Services and Sponsored Brand Management Services clients, the Entourage team and I […]

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Amazon Product Launch Tips with Mike Zagare and Fernando Cruz

August 13, 2019August 13, 2019Mike ZagareAmazon PPC, Sponsored Ads

Mike Zagare of PPC Entourage sits down with Fernando Cruz, an 8 figure Amazon seller and co-founder of Pixelfy and Seller Tradecraft. Mike and Fernando discuss the ins and outs of Amazon product […]

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The PPC Launch Method…How to Rank a Product on Amazon with 0-5 Reviews Using Sponsored Ads

June 6, 2019March 6, 2020Mike ZagareAmazon PPC, Sponsored Ads

For new sellers looking to introduce their product(s) and brand into the vast Amazon marketplace, and for those experienced sellers seeking to launch a new product or product line; having a well thought-out […]

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