Sponsored Product Targeting heralds a new era for Amazon sellers using Sponsored Products Ads. Product Targeting permits Amazon sellers to choose specific products, brands, categories, or other product features that are similar to the product in their Sponsored Products ads, so that prospective customers find their product(s) when browsing detail pages and categories, or when […]
If you’re venturing into the world of Amazon PPC ads for the first time, you’ve probably got plenty of questions on your mind. How do you figure out your monthly ad budget? What bidding strategy should you use? How do Amazon PPC ads differ from Google AdWords? In this article, we answer all that, and […]
Traffic to your product listing is the lifeblood of any Amazon business. Whether you’re launching your first product, or have been an Amazon seller for a while, mastering how to drive traffic to your Amazon listing and how to promote your Amazon store are vital for long term survival and success of your business. The […]
Shoppers are spending $88,000 on Amazon every single minute, and it’s no question that Amazon is a lean, mean, profit-making machine. Unfortunately, that’s only part of the story. As you already know, simply having a presence and listing your products on Amazon doesn’t mean that you’ll see your eCommerce revenue shooting through the roof. After […]
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