The search results page on Amazon is prime real estate, which is why Headline Search Ads are one of the most sought-after and successful advertising options for Amazon sellers. Headline Search Ads (HSAs), also called Sponsored Brands, help increase brand awareness, drive sale conversions, and grow your business. What are Headline Search Ads and how […]
Each day, the average consumer receives an ever-increasing number of advertisements vying for their attention (for some this occurs literally from the time they wake up until the time they close their eyes at the end of their day). The challenge for every Amazon seller is how to cut through this daily barrage of ads […]
If you wish to have a successful business that is part of the constantly growing, ravenous beast that is global e-commerce today, selling on Amazon is no longer an option, but a necessity. As the premier American multinational e-commerce company, headquartered in Seattle, Washington, Amazon employed 566,400 full-time and part-time employees, in 2017. With its […]
Raise Profitability While Lowering Ad Spend in Sponsored Products Campaigns At PPC Entourage, we have used Sponsored Products campaigns as an important part of our strategy to create a thriving Amazon business and then to consistently scale it. A critical part of this process has been focused on Campaign Optimization. By using Campaign Optimization, […]
Amazon ACoS Question… Are you creating and operating your Amazon Sponsored Products campaigns in the “Guess Zone”? Like a lot of you over the years, through self-education combined with a period of trial and sometimes painful errors, I’ve learned the “playbook” – what works and what doesn’t work when using Sponsored Products Ads as […]
The Holiday selling season is here…are you ready? The Holiday season is upon us. You need to move quickly (but prudently and systematically) to do everything in your power to maximize your profitability during this crucial selling season. The holiday season is a different environment from what most Amazon sellers experience throughout the rest of […]
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