8 Tips to Liquidate a Product with Amazon PPC
Even the very best brands, with the brightest brand-leaders, can get it wrong. A reality for all of us is that not every product is a winner. In fact, sometimes a product you […]
Category: Amazon PPC
Amazon Keyword Targeting Best Practices
Today, we’re going back to basics and discussing targeting selection best practices. We’ll be reviewing Amazon’s guidelines, and highlighting some areas that sometimes are forgotten or overlooked. To start, let’s straighten out some […]
5 Amazon PPC Optimization Strategies to Limit Wasteful Ad Spend
Last week’s strategy video about how to adjust budgets and bids to protect yourself from the impact of COVID-19 seemed to really hit home for many of you, and I’m so glad […]
Corona Variables: Simple PPC Adjustments to Protect Your Brand
As I was putting together some guidelines for the account managers in my agency, I came to the realization that some of these ideas might be insightful and useful to the Entourage […]
Amazon Case Study: Sponsored Brands Product Targeting with Mike of PPC Entourage
While Sponsored Brands Product Targeting (product targeting vs. keyword targeting) may still be in beta, the E Team and I conducted a case study of this feature in order to provide you […]
Creating Holiday Campaigns Using Amazon Sponsored Brands
Hey Entouragers, It’s game time… Black Friday has arrived, and Cyber Monday is just around the proverbial corner. In this blog post and the video below, I’m going to lay out a Holiday […]
New Features in Amazon Sponsored Ads, November – December 2019.
Hey Everyone! Amazon has released a ton of cool new features for various Sponsored Ad types, and I’ve broken them down in this video. If you have any questions, leave a comment and […]
Case Study: Amazon Product Targeting on Non Prime Eligible Products
Hey everyone, We’ve got a new Case Study for you, this time diving into Product Targeting, specifically using refinements to target Non-Prime Eligible products with 0-5 stars. My team of expert account […]
Case Study: Placement Multiplier in Manual Amazon Campaign
Hi Entouragers! In this week’s case study, we tested using placement multipliers in manual campaigns. We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, […]
Data Reveals The 7 PPC Trends Every Amazon Seller Should Be Aware of (and potentially profit from)
Black Friday and Cyber Monday are just a few weeks away! I hope each of you has taken time to do the necessary prep work to make this holiday selling season your best […]