Creating Holiday Campaigns Using Amazon Sponsored Brands
Hey Entouragers, It’s game time… Black Friday has arrived, and Cyber Monday is just around the proverbial corner. In this blog post and the video below, I’m going to lay out a Holiday […]
Category: Amazon PPC
New Features in Amazon Sponsored Ads, November – December 2019.
Hey Everyone! Amazon has released a ton of cool new features for various Sponsored Ad types, and I’ve broken them down in this video. If you have any questions, leave a comment and […]
Case Study: Amazon Product Targeting on Non Prime Eligible Products
Hey everyone, We’ve got a new Case Study for you, this time diving into Product Targeting, specifically using refinements to target Non-Prime Eligible products with 0-5 stars. My team of expert account […]
Case Study: Placement Multiplier in Manual Amazon Campaign
Hi Entouragers! In this week’s case study, we tested using placement multipliers in manual campaigns. We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, […]
Data Reveals The 7 PPC Trends Every Amazon Seller Should Be Aware of (and potentially profit from)
Black Friday and Cyber Monday are just a few weeks away! I hope each of you has taken time to do the necessary prep work to make this holiday selling season your best […]
Case Study – Amazon’s ‘Optimize Your Ad’ Feature (Sponsored Brand Campaigns)
Greetings Entouragers, As part of our modus operandi for realizing the highest ROI’s in the shortest reasonable time for our Management Services and Sponsored Brand Management Services clients, the Entourage team and I […]
6 Awesome New Features in PPC Entourage – October 2019
Hey Entouragers! In this video, Mike Zagare walks you through 6 killer new features from PPC Entourage, including our brand new Community Data tool – available to all Amazon sellers for free at […]
Three Key Takeaways from PPC Congress 2019
Hey everyone, I just got back from speaking at PPC Congress in Amsterdam, and I wanted to share with you my three key takeaways from this awesome event (plus, some BIG NEWS below). […]
Sponsored Display Remarketing Campaign Test Case
This test case involved the use of a Remarketing campaign technique that utilizes an Amazon Sponsored Display Ad campaign to re-engage shoppers off Amazon who have viewed a seller’s products or similar products, […]
Strategies for Surviving the US – China Trade Wars
The U.S.-China trade war which started in 2018 is having an impact on the global economy. If you are an Amazon seller wondering if the U.S. – China trade war is impacting online […]