Optimizing Your PPC Campaigns Part 3: Negative Match Optimizations that Eliminate Wasted Ad Spend

October 14, 2020October 14, 2020Mike ZagareAmazon PPC, PPC Optimizations

In Part 3 of our series on How to Optimize Your PPC Campaigns, we’re going to look at Negative Match Types and how you can use them to improve your Ad Spend efficiency. […]

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Optimizing Your PPC Campaigns Part 2: 6 Bid Optimization Strategies That Reduce Wasted Ad Spend

October 7, 2020October 7, 2020Mike ZagareAmazon PPC, PPC Optimizations

Optimizing your Amazon Advertising successfully isn’t as intimidating as a lot of sellers believe it to be. Optimization simply comes down to improving the different elements of your Amazon ads, so that they […]

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Optimizing Your PPC Campaigns: 8 Building Blocks for a Strong Foundation

September 30, 2020Mike ZagareAmazon Business, Amazon PPC, Sponsored Ads

Optimizing your PPC campaigns starts with having a strong foundation to build upon. If you don’t have a strong foundation, it’s very difficult to build anything of value. This is especially true when […]

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Amazon Advertising Basics for Beginners

September 22, 2020September 22, 2020Mike ZagareAmazon PPC, Sponsored Ads

Everyday, Amazon welcomes hundreds of new sellers to its global ranks, drawn by the many benefits that the platform offers. Those new sellers have joined because advertising on Amazon enables them to: reach […]

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Three Core Fundamentals of Amazon Advertising

September 16, 2020September 16, 2020Mike ZagareAmazon PPC, Sponsored Ads

Successful Amazon businesses are built upon the bedrock of having a basic understanding of how Amazon advertising works and the best practices for getting the maximum results from it. However, for a large […]

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Amazon Virtual Product Bundles 101

August 25, 2020August 25, 2020Mike ZagareAmazon PPC

Every Amazon seller should consider selling their products in bundles. Product bundling consists of selling a mix of products for a single price. This price is usually for a lower price than if […]

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BEST Amazon Ad Strategies for the Customer Buying Cycle

August 12, 2020Mike ZagareAmazon PPC

In Part 3 of our series on How to be More Efficient with Your Ad Spend, you’ll discover… the BEST Amazon Ad Strategies for the Customer Buying Cycle. Before diving into these […]

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9 PROVEN Budgeting Tips to Get the MOST Out of Amazon Advertising

August 6, 2020August 6, 2020Mike ZagareAmazon PPC

In this blog, I’m going to share 9 Proven Budgeting Tips to get the most out of Amazon advertising. This is Part 2 of a three part series on How to be More […]

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8 Tips to Liquidate a Product with Amazon PPC

July 21, 2020July 21, 2020Mike ZagareAmazon PPC

Even the very best brands, with the brightest brand-leaders, can get it wrong. A reality for all of us is that not every product is a winner. In fact, sometimes a product you […]

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Amazon Keyword Targeting Best Practices

July 7, 2020October 20, 2020Mike ZagareAmazon PPC, PPC Optimizations

Today, we’re going back to basics and discussing targeting selection best practices. We’ll be reviewing Amazon’s guidelines, and highlighting some areas that sometimes are forgotten or overlooked. To start, let’s straighten out some […]

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