Case Study: Placement Multiplier in Manual Amazon Campaign

Manual Campaign Placement Test Case

Hi Entouragers!

In this week’s case study, we tested using placement multipliers in manual campaigns.

We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, in order to establish whether or not such placements would divert ad spend (and therefore impressions/clicks), away from an under-performing placement to a better performing placement.

Have an idea or request for a case study or split test? Comment and let us know!

Mike Zagare

Founder, PPC Entourage

Michael Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage.

Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.
Mike Zagare