Case Study: Placement Multiplier in Manual Amazon Campaign

Case Study: Placement Multiplier in Manual Amazon Campaign
November 11, 2019
Manual Campaign Placement Test Case

Hi Entouragers!

In this week’s case study, we tested using placement multipliers in manual campaigns.

We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, in order to establish whether or not such placements would divert ad spend (and therefore impressions/clicks), away from an under-performing placement to a better performing placement.

Have an idea or request for a case study or split test? Comment and let us know!

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About Mike Zagare

He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.

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