In this week’s case study, we tested using placement multipliers in manual campaigns.
We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, in order to establish whether or not such placements would divert ad spend (and therefore impressions/clicks), away from an under-performing placement to a better performing placement.
Have an idea or request for a case study or split test? Comment and let us know!
Michael Zagare is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage.
Mike has an unquenchable thirst for knowledge in all things Amazon, and loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.
Latest posts by Mike Zagare (see all)
- Amazon PPC Tips for Spring and Summer Products - March 29, 2019
- How to Minimize the Impact of Returns on Your Profit Margins - March 14, 2019
- What To Look For in an Amazon Sponsored Products Management Company - March 7, 2019