Case Study: Placement Multiplier in Manual Amazon Campaign

Hi Entouragers!

In this week’s case study, we tested using placement multipliers in manual campaigns.

We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, in order to establish whether or not such placements would divert ad spend (and therefore impressions/clicks), away from an under-performing placement to a better performing placement.

Have an idea or request for a case study or split test? Comment and let us know!