As part of our modus operandi for realizing the highest ROI’s in the shortest reasonable time for our Management Services and Sponsored Brand Management Services clients, the Entourage team and I conduct on-going tests to determine ‘what’s working now’.
We pull on our virtual white lab coats and goggles to…
We decided to test just how well this feature worked when used in conjunction with Sponsored Brand campaigns. Our tests ran between August 26, 2019 and Sept 23, 2019.
Sponsored Brands are ads that feature an image, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio.
How to get started
* Typically, we do not recommend that you use your logo for the image, unless you are a well-known brand and you are confident that everyone is familiar with it (this was not an ego-driven decision on our part…we simply wanted to keep things uniform throughout the test…no really!)
** This will allow Amazon to take all of the products that we’ve selected (our list page), and then rearrange the order in which the products are shown on the Sponsored Brand ads based upon shopper behavior. The concept is to show the best match between shopper and available products.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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