Every Amazon seller should consider selling their products in bundles.
Product bundling consists of selling a mix of products for a single price. This price is usually for a lower price than if the customer were to purchase each item separately.
Designing effective product bundles will…
But, when it comes to the design of the actual bundles, it’s not enough to simply mix your items up and hope for the best. When deciding on the products you should bundle together, keep the needs of your customers in mind.
With the introduction of Amazon’s Virtual Bundle program, brand registered sellers do not have to ship actual product bundles to Amazon. Amazon will “virtually bundle” products, provided they meet the criteria outlined below.
* Amazon’s Brand Registry is a program which identifies brand owners to Amazon. It helps brand owners protect their intellectual property and product content on Amazon. Brand Registry also gives brand owners access to additional marketing programs, including Enhanced Brand Content, and Amazon Storefronts.
Before creating a bundle, it is important to understand what customers want bundled. Look at your Market Basket Analysis to learn what your customers are shopping for and what is placed in their shopping carts. You can find this in Brand Analytics. You want to discover which of your products are being bundled together by your customers.
Select a quarterly time range for data retrieval.
Go to Display “My products only.” This will reveal the various combinations of products that have been selected by your customers and the top combinations chosen.
When looking at the “#1 Combinations” column, note those products with the highest percentages. These are the products that you will want to use when creating your virtual product bundles.
7 Tips to Boost Sales of Bundles
If you are a seller with Brand Registry, it is definitely worth exploring virtually bundling your products to encourage online shoppers to spend more (increasing your sales volume and average order value). Just make sure you know the profitability of every product bundle you create.
Also keep in mind that you MUST know the overall profit margins of your Amazon business in order to maintain and grow it.
Entourage Margins will allow you to clearly see where every dollar is spent and how much you’re keeping.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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