Amazon Storefronts give sellers the opportunity to set their brand apart from their competitors, allowing online shoppers to purchase from their specific brand.
With Storefronts, sellers can also build trust with online shoppers, educate, upsell, and cross-sell free from competitor advertising. Those sellers who invest in creating a compelling Amazon Storefront can see a dramatic rise in their sales.
Opening an Amazon storefront, also called an Amazon Store, can set your brand apart from competitors, as well as build trust with shoppers.
Sellers that wish to open an Amazon storefront must enroll in the Amazon Brand Registry program, which helps protect a seller’s brand and products from imitators on Amazon. As a member of the Amazon Brand Registry program, sellers have access to search and reporting tools to find knock-off products. In addition, Amazon proactively monitors its website for copycat versions of your products.
If you’re eligible for the Amazon Brand Registry program, complete the following application steps:
After you submit your application, Amazon will review it. During the application process,
Amazon will contact the person associated with the registered trademark. That contact will answer some questions, and then Amazon will determine if your brand meets its Amazon Brand Registry requirements.
Approval times for Amazon Brand Registry can range from 24 hours to over a month. Upon approval, Amazon will send a verification code that you can use to enroll in the program.
Once enrolled in Brand Registry, you can move forward with opening your Amazon Storefront.
Only approved brands (associated with your Amazon account) will appear when creating an Amazon storefront. If you don’t see your brand’s name listed in the pop-up, make sure you’ve completed the enrollment process.
Before leaving the Store Builder console, sellers should review their Amazon Storefront for any possible issues, such as:
An Amazon Storefront won’t be effective at driving brand awareness and sales if potential buyers can’t find it. That’s why it is crucial to implement an Amazon Advertising strategy that drives traffic from a number of locations along the Customer Buying Cycle.
Sponsored Brand advertisements are an effective way to increase visibility from the Amazon search page while driving traffic back to your Amazon Storefront.
Consider creating several Sponsored Brand campaigns that drive traffic to the subpages of your Storefront. If you have a product line that you are promoting, feature the bestselling products from that line in an ad and link back to the corresponding Storefront subpage.
Another effective strategy for driving store traffic utilizes Sponsored Display ads to target in-market online shoppers across the web with display ads that link back to your Amazon Storefront.
This strategy is effective because it targets audience segments using first party data from the Amazon platform, ensuring that the online shoppers being driven back to your Storefront are highly qualified to purchase.
You can then track traffic and sales on Amazon from external channels by using Amazon Attribution.
On Amazon, potential buyers can access your brand’s Storefront in two ways:
Off of Amazon, online shoppers can link to your Amazon Storefront in a number of ways such as through Sponsored Display campaigns, social media campaigns, and email marketing campaigns.
Storefronts appear on Amazon’s website as well as their Amazon mobile app and are built with a responsive design so they can fit all device screen sizes.
Amazon Storefronts give sellers a unique opportunity to make an introduction to online shoppers with a compelling branded experience. Storefronts are key elements in a complete marketing strategy. Without them, brands are losing out on a massive sales opportunity.
By following the Amazon Storefront Formula and the 15 Do’s and Don’ts, sellers can drive awareness about their product lines and attract more online shoppers to increase their sales potential.
If you’re in need of help in creating an advertising strategy that drives quality traffic to a conversion-ready storefront, consider working with our team of experts at Entourage Management Services.
We’ve worked with a diverse group of sellers, collaborating with them on hundreds of advertising campaigns, with millions in ad spend. We can create unique winning strategies for your business that will lower ACoS, reduce wasted Ad Spend and increase your profitability.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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