Each stage of the Customer Buying Cycle (CBC) requires a different set of Amazon advertising strategies to attract and influence online shoppers. Top sellers provide prospective customers with different interactions depending on which stage of the cycle they’re in.
In Part 3 of our series on how to leverage Amazon advertising at each stage of the Customer Buying Cycle, we’re going to look at the Decision Phase and effective ad strategies for attracting potential customers to your products.
The Customer Buying Cycle consists of:
In this stage, online shoppers are ready to pull the trigger and make a purchase. They are making their decision about which product/solution/brand is best for them.
During the Decision Phase, the focus is now on the keywords and ASINs that are highly relevant to what your potential customer wants.
Manual Highly Targeted Campaign
Breakout Campaign – consists of using a single keyword or target in a campaign. This gives you the ability to…
Highly Targeted Campaign
Audience: Product Targeting – these will appear on Amazon using a CPC model.
The research and evaluation are over. The online shopper has decided on the product they want to buy. At this stage…
Understanding what online shoppers want at each stage of the CBC (like the Decision Phase) and then matching your Amazon advertising to that stage can:
Does your Amazon advertising engage shoppers at every stage of the Customer Buying Cycle? If the answer is no (or perhaps you’re unsure), schedule an exploratory call with us to discuss having Entourage manage your Amazon advertising.
Let us help make your brand a household name.
He is the owner and founder of PPC Entourage, one of the original amazon ad software and management companies. Mike started off as a physical therapist in 2015 and just knew there had to be a better way so he started his ecommerce journey. Using the power of Amazon Ads, he built a 7 figure brand in less than one year. Now he helps other sellers do the same with free valuable education, PPC Entourage software and the ad agency. He is also the author of the Amazon Ads Playbook series.
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