6 Awesome New Features in PPC Entourage – October 2019
Mike Zagare
Founder PPC Entourage
October 21, 2019
2 min read
Hey Entouragers!
In this video, Mike Zagare walks you through 6 killer new features from PPC Entourage, including our brand new Community Data tool – available to all Amazon sellers for free at https://ppcentourage.com/community.
The Holiday Sales Season has been in full “unofficial” swing for a few weeks now. With Halloween hitting today, this is an ideal time for you to explore Entourage’s updated features to discover how they can help you to further dial-in your strategic plans for the selling season.
The six updated features inside the Entourage software include:
Organic to PPC Sales Ratio (located in the Your Products section) – shows the percentage of sales that are coming from organic versus pay-per-click. (The ideal ratio would be comprised of 80% organic sales and 20% sales generated from PPC.). Seeing this information can reveal whether or not you may be spending too aggressively on PPC.
Product images shown any time there is an ASIN inside of Entourage. This will help you to better understand as you are optimizing (for example an Auto Campaign), what is working and what is not.
View the product image inside of Bid Optimizer, Search Term Optimizer and Negative Word ASIN Finder
Tweaks to Negative Word Bulk Optimizer – nowinformation is broken down by campaigns, which makes it much easier to identify all of the potential Negative Phrase Matches, that can then be placed inside of your campaigns. You will be able to see the number of unprofitable clicks that occurred by campaign, as well as all of the search terms broken down by unprofitable clicks.
Community Data Tool – with this new feature, the Entourage team and I will be sharing the trends (what’s working – what’s not working), revealed by our on-going data mining, in order to help the members of our Seller Community to make the best decisions about their PPC campaigns. This tool will provide a wealth of detailed insights in several critical areas (check out the video to see the laundry list covered and how the information will be presented by multiple, easy-to-follow and understand graphics.)
The last update is located inside of Entourage Margins…the FBA Fee Margin Impact. We’ve added a specific line to show Margin users the average sales price. This will allow users to determine if the average sales price remains static or if it fluctuates significantly. If the average sales price remains static, yet the user’s FBA fees fluctuates, this is indicative of a problem (Amazon is most likely overcharging the user).
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.