As an Amazon seller using Sponsored Products campaigns, probably one of the biggest reasons why you became a seller on Amazon was because it afforded you the opportunity to utilize a scalable business model that could be streamlined by automation and strategic PPC software platforms like PPC Entourage. The road to creating a successful and […]
Raise Profitability While Lowering Ad Spend in Sponsored Products Campaigns At PPC Entourage, we have used Sponsored Products campaigns as an important part of our strategy to create a thriving Amazon business and then to consistently scale it. A critical part of this process has been focused on Campaign Optimization. By using Campaign Optimization, […]
Amazon ACoS Question… Are you creating and operating your Amazon Sponsored Products campaigns in the “Guess Zone”? Like a lot of you over the years, through self-education combined with a period of trial and sometimes painful errors, I’ve learned the “playbook” – what works and what doesn’t work when using Sponsored Products Ads as […]
The Holiday selling season is here…are you ready? The Holiday season is upon us. You need to move quickly (but prudently and systematically) to do everything in your power to maximize your profitability during this crucial selling season. The holiday season is a different environment from what most Amazon sellers experience throughout the rest of […]