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Amazon ads have the potential to bring brands to higher levels of revenue generation and visibility, but knowing how to properly manage your Amazon ad spend can be confusing. You may wonder:  How […]

Even the very best brands, with the brightest brand-leaders, can get it wrong. A reality for all of us is that not every product is a winner. In fact, sometimes a product you […]

Truly masterful marketing is built upon a genuine understanding of your customers, and therefore your prospective customers. The road to a high ROAS is paved with the knowledge of customer psychology, and an […]

Today, we’re going back to basics and discussing targeting selection best practices. We’ll be reviewing Amazon’s guidelines, and highlighting some areas that sometimes are forgotten or overlooked. To start, let’s straighten out some […]

  Last week’s strategy video about how to adjust budgets and bids to protect yourself from the impact of COVID-19 seemed to really hit home for many of you, and I’m so glad […]

  As I was putting together some guidelines for the account managers in my agency, I came to the realization that some of these ideas might be insightful and useful to the Entourage […]

  While Sponsored Brands Product Targeting (product targeting vs. keyword targeting) may still be in beta, the E Team and I conducted a case study of this feature in order to provide you […]

In a recent survey, when asked what aspect of their Amazon business they wanted to improve in 2020, an overwhelming number of the respondent sellers said inventory management. Why? Because having a healthy […]

Competing with Amazon will become a reality for many sellers in 2020 (if it hasn’t already happened). The new reality for sellers and brands in 2020 and beyond is that they will not […]

In this post, I’m going to share with you the Four U’s for Crafting Enticing Headlines when using Sponsored Brand Ads. Your headline should be Unique. (Craft a headline that stands apart from […]