Here’s an age-old question: is paid traffic more important than organic traffic, or vice versa? Should you try to rank organically, or does it make more sense to spend on paid ads? In this article, we take a look at the differences between paid and organic traffic on Amazon, and tell you which you should […]
Marketers traditionally use A/B testing to compare two versions of a website, and identify which version performs better. But don’t be mistaken – that’s not all that A/B testing is good for. Amazon sellers can also use Amazon AB testing to evaluate different versions of their product listings, and figure out which listing they should […]
In order to create product images that earn more money for your Amazon business, careful consideration should be given to the tools that are available to Amazon sellers who wish to accomplish this important task DIY-style. Remember, product image photography plays a huge part in how successful your listing will be in attracting and converting […]
If you’re venturing into the world of Amazon PPC ads for the first time, you’ve probably got plenty of questions on your mind. How do you figure out your monthly ad budget? What bidding strategy should you use? How do Amazon PPC ads differ from Google AdWords? In this article, we answer all that, and […]
There are 6 cornerstones to every product listing, which are vital to understand as an Amazon seller. They are: Product Title Product Images Key Product Features Product Listing Description Amazon Product Reviews Amazon Product Rating While all are important in influencing the final result generated by your Amazon product listing (an initial sale, increased sales, […]
Increase The Profitability Of Your Amazon PPC Ads Amazon sellers who are trying to optimize their Amazon pay per click ads typically focus their efforts on fine-tuning their bidding strategy, or improving the copywriting of their product listing. But there’s another factor that plays an important role in influencing the success of your Amazon sponsored […]
Traffic to your product listing is the lifeblood of any Amazon business. Whether you’re launching your first product, or have been an Amazon seller for a while, mastering how to drive traffic to your Amazon listing and how to promote your Amazon store are vital for long term survival and success of your business. The […]
Here’s a golden rule of marketing: the key to success lies in measuring your results, so that you can fine-tune and improve your campaigns. Regardless of whether you’re creating a new drip campaign, dabbling in influencer marketing, or experimenting with Amazon Sponsored Ads, keeping track of your metrics is an absolute must. More specifically, let’s […]
Shoppers are spending $88,000 on Amazon every single minute, and it’s no question that Amazon is a lean, mean, profit-making machine. Unfortunately, that’s only part of the story. As you already know, simply having a presence and listing your products on Amazon doesn’t mean that you’ll see your eCommerce revenue shooting through the roof. After […]
The road to becoming successful and then maintaining that success as an Amazon seller is paved by creating an ever-expanding arsenal of tools, resources and strategies that build awareness for your brand, the uniqueness of the products you offer and clearly communicates the benefits they will convey once purchased. Whether you are trying to gain […]
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