Blog

  Last week’s strategy video about how to adjust budgets and bids to protect yourself from the impact of COVID-19 seemed to really hit home for many of you, and I’m so glad […]

  As I was putting together some guidelines for the account managers in my agency, I came to the realization that some of these ideas might be insightful and useful to the Entourage […]

  While Sponsored Brands Product Targeting (product targeting vs. keyword targeting) may still be in beta, the E Team and I conducted a case study of this feature in order to provide you […]

In a recent survey, when asked what aspect of their Amazon business they wanted to improve in 2020, an overwhelming number of the respondent sellers said inventory management. Why? Because having a healthy […]

Competing with Amazon will become a reality for many sellers in 2020 (if it hasn’t already happened). The new reality for sellers and brands in 2020 and beyond is that they will not […]

In this post, I’m going to share with you the Four U’s for Crafting Enticing Headlines when using Sponsored Brand Ads. Your headline should be Unique. (Craft a headline that stands apart from […]

Hey Entouragers, It’s game time… Black Friday has arrived, and Cyber Monday is just around the proverbial corner. In this blog post and the video below, I’m going to lay out a Holiday […]

Hey Everyone! Amazon has released a ton of cool new features for various Sponsored Ad types, and I’ve broken them down in this video. If you have any questions, leave a comment and […]

Hey everyone, We’ve got a new Case Study for you, this time diving into Product Targeting, specifically using refinements to target Non-Prime Eligible products with 0-5 stars.   My team of expert account […]

Hi Entouragers! In this week’s case study, we tested using placement multipliers in manual campaigns. We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, […]