2018 is almost in the books. Typically, during this time of year, most Amazon sellers are deeply immersed in wrapping up their holiday sales season, which for many may define the overall profitability of their businesses. That being said, it’s also an important time of year for sellers to begin shifting their focus to what […]
New year, new payment structures. Amazon has recently released the changes that it will be implementing for its 2019 FBA storage and fulfillment fees, and we’ve condensed them all within this blog post for your reference. Amazon 2019 FBA Fulfillment Fee Changes For Amazon sellers enrolled in the FBA Small and Light program, good news […]
Sponsored Product Targeting heralds a new era for Amazon sellers using Sponsored Products Ads. Product Targeting permits Amazon sellers to choose specific products, brands, categories, or other product features that are similar to the product in their Sponsored Products ads, so that prospective customers find their product(s) when browsing detail pages and categories, or when […]
Black Friday and Cyber Monday, are rapidly approaching. They represent two critical days in the seasonal shopping cycle of consumers that can define the overall profitability for the entire year, for the majority of Amazon sellers and online retailers. While following best practices for attracting new customers, reactivating former ones, and giving current customers incentives […]
The search results page on Amazon is prime real estate, which is why Headline Search Ads are one of the most sought-after and successful advertising options for Amazon sellers. Headline Search Ads (HSAs), also called Sponsored Brands, help increase brand awareness, drive sale conversions, and grow your business. What are Headline Search Ads and how […]
Black Friday and Cyber Monday traditionally herald the official start of the holiday shopping season. During a period lasting from the day after Thanksgiving through Cyber Monday, 30% or more of the total seasonal sales volume typically takes place. In 2017, online shopping ballooned to $7.9 billion, up 17.9 percent from the previous year and […]
Here’s an age-old question: is paid traffic more important than organic traffic, or vice versa? Should you try to rank organically, or does it make more sense to spend on paid ads? In this article, we take a look at the differences between paid and organic traffic on Amazon, and tell you which you should […]
Marketers traditionally use A/B testing to compare two versions of a website, and identify which version performs better. But don’t be mistaken – that’s not all that A/B testing is good for. Amazon sellers can also use Amazon AB testing to evaluate different versions of their product listings, and figure out which listing they should […]
In order to create product images that earn more money for your Amazon business, careful consideration should be given to the tools that are available to Amazon sellers who wish to accomplish this important task DIY-style. Remember, product image photography plays a huge part in how successful your listing will be in attracting and converting […]
If you’re venturing into the world of Amazon PPC ads for the first time, you’ve probably got plenty of questions on your mind. How do you figure out your monthly ad budget? What bidding strategy should you use? How do Amazon PPC ads differ from Google AdWords? In this article, we answer all that, and […]
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