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Hey everyone, We’ve got a new Case Study for you, this time diving into Product Targeting, specifically using refinements to target Non-Prime Eligible products with 0-5 stars.   My team of expert account […]

Hi Entouragers! In this week’s case study, we tested using placement multipliers in manual campaigns. We wanted to test the concept of reducing bid prices and increasing placement modifiers within a manual campaign, […]

Black Friday and Cyber Monday are just a few weeks away! I hope each of you has taken time to do the necessary prep work to make this holiday selling season your best […]

Greetings Entouragers, As part of our modus operandi for realizing the highest ROI’s in the shortest reasonable time for our Management Services and Sponsored Brand Management Services clients, the Entourage team and I […]

Hey Entouragers! In this video, Mike Zagare walks you through 6 killer new features from PPC Entourage, including our brand new Community Data tool – available to all Amazon sellers for free at […]

For those sellers advertising and marketing their product listings outside of Amazon, it can be challenging to measure the impact of those campaigns on their Amazon sales.  While several ad platforms provide sellers […]

Hey everyone, I just got back from speaking at PPC Congress in Amsterdam, and I wanted to share with you my three key takeaways from this awesome event (plus, some BIG NEWS below). […]

This test case involved the use of a Remarketing campaign technique that utilizes an Amazon Sponsored Display Ad campaign to re-engage shoppers off Amazon who have viewed a seller’s products or similar products, […]

The U.S.-China trade war which started in 2018 is having an impact on the global economy. If you are an Amazon seller wondering if the U.S. – China trade war is impacting online […]

Guest Post The key to running a successful Amazon business is taking advantage of the fact that you can outsource anything these days. You don’t have to get caught up in the daily […]