Along with not knowing which campaigns are profitable; a large number of Amazon sellers also don’t have any idea of how to track their profits over time for each SKU.
With our Campaign Optimization tool, once a seller updates their profit margins, they will be able to quickly and easily identify which campaigns are bringing in money and which are costing them the most money.
PPC Entourage will be able to track your profits month-after-month for each SKU. You will know…
- If your profit margins are increasing, or decreasing
- If the Impressions for a particular campaign are increasing or decreasing
- What your Ad Spend is versus profit
Our “at a glance” charts will give you this information in an easy to read format, so that you are able to quickly see the health of each campaign over a period of time.
Knowing how each of your campaigns performs over time will give you a significant competitive edge.
While your competitors are trying to figure out HOW to figure out if they are making or losing money on their campaigns; you will be optimizing yours based upon the solid data that PPC Entourage has tracked for you over time. With PPC Entourage you no longer have to run any of your campaigns in the “Guess Zone”.
The net result…more profits per click.
Along with knowing which campaigns are profitable and tracking your data over time, it’s also vital that you know which keywords are profitable and have the ability to track the performance of your keywords over time.
- Using the Keyword Optimization module, allows you to determine profitable vs. non-profitable keywords.
For profitable keywords, you can track the success of that keyword within your campaign over time. For non profitable keywords, consider pausing them within your campaign. Please keep in mind that newer campaigns might take some time to generate clearly defined results. You may want to consider waiting some time before you decide to pause a non-profitable keyword.
“Some of these profitable keywords have given me ideas for other products.”
Using our Search Term Optimization feature helps sellers as they gain more visibility in the market place. The goal of this module is to determine search term(s) that help the user to spend less money on PPC because they are getting better results through organic searches.
- For Negative Exact search terms, you can see the exact customer search terms that generated clicks and ad spend but did not lead to sales.
Negative exact search terms are organized by ad spend. This way you determine the exact customer search terms that are costing you the most money so you can add them as negative exact keywords in your campaign.